Central Singapore Community Development Council (CS CDC) and United Overseas Bank (UOB) have launched a new partnership to promote financial literacy and well-being among residents. The collaboration aims to make financial education more accessible by combining the CDC’s community networks with UOB’s expertise.
The initiative introduces a “fitness” approach to financial health, focusing on three main areas: the newly launched UOB Financial Health Check, ongoing financial literacy content through CS CDC channels, and regular Financial Fitness Workshops tailored to different life stages starting January 2026.
The partnership was announced at the first Financial Fitness Festival at United Square shopping mall. Mayor Denise Phua of Central Singapore District and Janet Young, Group Head, Channels and Digitalisation, Strategic Communications and Brand at UOB, attended the event. Residents participated in interactive activities covering savings, insurance protection, investing, and legacy planning. Those who completed all stations received items such as a towel, water bottle, fitness bag, and a personalized booklet outlining their financial plan.
“Just as we invest in our physical health, we must proactively build our financial wellness. This is especially so with longer lifespans, changing lifestyles and aspirations across generations. Financial fitness is a vital life skill for everyone. I’m thrilled that this first-ever financial fitness promotion partnership between Central Singapore CDC and UOB will bring simple but important financial know-how directly to our neighbourhoods. Our goal is to equip residents with practical skills to make confident financial decisions, fostering proactive habits that lead to lifelong financial wellness and resilience,” said Ms Denise Phua.
“Financial fitness is a key but often overlooked component of overall wellbeing, and staying financially fit should be a priority for everyone. Through this partnership with CS CDC, we can reach a broad base of residents in the most efficient and impactful way, helping them build basic financial wellness through accessible education and practical tools. This initiative is not just about managing money; it’s about empowering individuals with the knowledge and habits to secure their financial future. Just as physical fitness requires regular check-ups and targeted exercises, financial fitness can be achieved through simple, consistent practices. Through this unique thematic approach, we aim to instil financially healthy habits that will benefit individuals and families for the long term. This is our way of giving back to the community,” said Ms Janet Young.
Residents can now use the UOB Financial Health Check online quiz via UOB’s Financial Literacy site. The quiz covers nine questions related to savings, insurance protection, investing, and legacy planning. After completion, participants receive a report comparing their results against general guidelines from sources such as the Monetary Authority of Singapore’s Basic Financial Planning Guide as well as peer groups based on age or income brackets using data from studies like the 2025 UOB ASEAN Consumer Sentiment Study.
Starting January 2026, workshops tailored for various life stages—from young professionals to retirees—will be offered free of charge by both organizations. These sessions focus on specific topics relevant for each group such as budgeting or retirement planning.
Additionally, UOB specialists will provide regular articles on personal finance topics through CS CDC outreach platforms including its quarterly VOICES magazine distributed district-wide along with digital channels.
