CIMB Bank Berhad has launched the +Play Finance Programme in partnership with the Nicol David Organisation (NDO), aiming to support youth development in Malaysia. The initiative, introduced at the Karnival Celik Kewangan in Penang, seeks to provide over 750 students from 30 schools in Klang Valley with skills related to financial literacy, mental wellbeing, and physical activity.
The programme offers workshops and interactive sessions that combine physical movement with basic financial education. Its approach is designed to help students learn about money management topics such as saving, budgeting, and responsible spending. The initiative also aims to break down barriers around discussing financial matters among younger students by embedding these lessons into engaging activities over four weekly sessions.
Gurdip Singh Sidhu, CEO of CIMB Bank Berhad and CIMB Malaysia, said: “CIMB recognises that meaningful progress happens when communities are equipped with the tools and opportunities to thrive. Financial literacy, when nurtured early, becomes a powerful tool for lifelong success, enabling young people to make informed decisions, plan and contribute positively to their communities. The +Play Finance Programme, developed together with the Nicol David Organisation, represents our commitment to delivering learning in a way that is both engaging and impactful. By integrating physical activities, mental wellness and financial education, we aim to instil the mindset and discipline needed for young Malaysians to navigate challenges and pursue sustainable success, while building a more informed, resilient and economically empowered generation, in line with our purpose of advancing customers and society.”
Datuk Nicol David, founder of NDO and former world squash champion added: “Malaysia’s future will be shaped by young people who are confident in their abilities, committed to growth and equipped with the knowledge to make sound decisions. +Play Finance brings together the values forged through sport, resilience, discipline and respect, with the financial awareness needed to navigate life responsibly. Through this collaboration with CIMB, we aspire to inspire a generation of Malaysians who are ready to lead with purpose and contribute meaningfully to their communities and the nation.”
The programme aligns with CIMB’s ‘Kita Bagi Jadi Komuniti’ initiative by focusing on strengthening economic inclusion through partnerships within the community. This reflects CIMB’s ongoing effort toward providing Malaysians from various backgrounds access to knowledge necessary for secure livelihoods.
