DBS Bank (Hong Kong) Limited has published the results of its “DBS Treasures Affluent Investor Survey 2025.” The survey reveals that affluent investors are expecting an average portfolio return of 9% in 2025. Investors are focusing on wealth preservation while increasing their global exposure, reflecting confidence in global growth prospects.
Conducted in May 2025, the survey collected insights from 1,517 affluent investors with investible assets of HKD1 million or more in Hong Kong and Mainland China. Wealth preservation is a primary investment goal for most investors, with 69% citing it as their main focus for 2025. Despite concerns over market downturns and inflation, many investors plan to increase their investment allocations over the next year.
Amy Kwan, Head of Business Planning at DBS Bank (Hong Kong) Limited, commented on the findings: “Affluent investors are demonstrating strong confidence, resilience and adaptability when navigating a complex economic environment.” She emphasized the importance of holistic investment advice through communication with trust relationship managers.
The survey indicates that affluent investors hold more than four different asset classes to diversify portfolios. While Hong Kong investors prefer bonds, Mainland investors lean towards alternative investments like gold and commodities. Investment funds remain central to portfolios; 60% have invested in funds. Interest in fixed income funds is high among respondents at 56%, followed by multi-asset funds.
Interest in international markets is notable; more than half (64%) expressed interest in investing abroad, with Mainland Chinese investors particularly interested in Singapore (27%). Digital assets also attract attention; 42% have already invested while another 18% plan to do so. Key concerns include custodian security and regulatory clarity.
Investors use bank mobile apps (54%), third-party apps (43%), and relationship managers (42%) for investment advice, showing a balance between digital tools and human interaction. Those with higher investable assets tend to rely more on personalized advice from relationship managers rather than AI solutions.
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