Samsung Electronics has announced RM of BTS as the new global ambassador for Samsung Art TVs. This appointment marks one of RM’s first official activities following his return from mandatory military service in Korea.
RM, known for his appreciation of the arts, will now extend his influence to Samsung TV users worldwide as the ambassador for Samsung Art TVs. Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, stated, “RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology.”
Samsung Art TVs combine advanced display technology with artistic expression. The Samsung Art Store offers a subscription-based service featuring over 3,500 high-resolution artworks in 4K. RM will provide personal reflections and commentary on select works within this platform.
In response to his new role, RM expressed, “As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity.”
RM is set to appear at Art Basel in Basel, Switzerland. There he will host a session discussing contemporary art and its cultural significance. Highlights from this event will be shared on the Samsung Global Newsroom.
This collaboration between RM and Samsung aims to foster a dialogue between art, technology, and global pop culture. It underscores Samsung’s commitment to making world-class art more accessible.
For further details, visit www.samsung.com.
