Samsung Electronics has announced the launch of the Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available on Samsung TVs through the Samsung Art Store. This collection is described as the most extensive Art Basel collection to date and includes 38 curated works from globally renowned artists and galleries. The ABB Collection emphasizes diversity with works spanning continents, mediums, and voices, including representation from an Africa-based gallery for the first time.
The ABB Collection will be showcased at Art Basel in Basel from June 19-22 at Messe Basel in Switzerland. Handpicked from over 100 submissions, the pieces were curated with a focus on artist diversity, medium variety, and geographic representation. The collection features both emerging talent and established artists such as Jo Baer, Kibong Rhee, and Lynn Hershman Leeson.
In conjunction with this launch, Samsung will present an interactive lounge titled ArtCube at Art Basel. This showcase aims to demonstrate how Samsung’s technology redefines digital art experiences by displaying artwork with enhanced detail and depth. Visitors can engage with exclusive collections and experience premium picture quality. Additionally, panel discussions will explore technology’s role in artistic expression.
Samsung’s partnership with Art Basel began with the 2024 Art Basel Miami Beach and continued with the 2025 Art Basel Hong Kong before expanding to include this year’s event in Basel. According to Maike Cruse, Director of Art Basel in Basel: “With the launch of a new collection in the Samsung Art Store for Art Basel in Basel 2025, we’re thrilled to offer our global audiences new ways to engage with our show.”
The Samsung Art Store offers over 3,500 works of art from more than 800 artists. It is available across various Samsung TV models including Neo QLED 8K and The Frame Pro. These models come equipped with personalized features that enhance user experience by transforming TV screens into art galleries.
For more information about this collaboration or other offerings by Samsung or Art Basel, visit their respective websites.
