Vietcombank hosted a working session with BDO Unibank and Visa on March 19 to discuss strategies for developing the affluent customer segment in retail banking, as well as sharing its experience with the rollout of Apple Pay.
The session focused on how targeting affluent customers and implementing mobile payment solutions are becoming important pillars in modern retail banking. BDO Unibank is noted as the largest bank in the Philippines by total assets and is a leader in that country’s credit card market.
Doan Hong Nhung, Head of Retail Banking at Vietcombank, said: “We are delighted to welcome our partners to Vietcombank to share our experience in developing the affluent segment and implementing Apple Pay. Both affluent customers and mobile payments play a particularly important role in our retail banking strategy.”
Nhung outlined Vietcombank’s approach to expanding services for wealthy clients, including tailored products such as Visa Signature and Visa Infinite cards. The bank also described its early adoption of Apple Pay, emphasizing that this move has helped strengthen customer engagement and improve user experience.
Jeff Navarro, Visa Country Manager for the Philippines, said: “Engaging directly with institutions that have successfully implemented these models, such as Vietcombank, provides valuable practical insights for Visa’s partners in the Philippines.” Nannette Regala, Head of Retail Banking Products and Marketing at BDO Unibank, shared her perspectives on growing the retail banking market in her country during the meeting.
According to VCB News, representatives from all parties recognized Vietcombank’s progress in building a modern payments ecosystem aimed at high-net-worth individuals. They expressed interest in further cooperation around card product development, digital payments innovations, and cross-border financial services.
