On May 28, 2025, Vietcombank held a workshop titled “Innovate to Grow, Create to Lead,” featuring Dr. Alexander Osterwalder, a prominent global innovation expert and co-creator of the Business Model Canvas. This event was part of a three-day innovation program organized by Vietcombank and Strategyzer from May 26–28, 2025.
Dr. Osterwalder highlighted the importance of value creation through real-world experimentation with customers rather than relying solely on ideas or theories. He stated, “Innovation isn’t just about applying technology; what truly matters is creating value in new ways.” He also emphasized the need for leaders to foster an environment that encourages experimentation and embraces change.
Lê Quang Vinh, Member of the Board of Directors and CEO of Vietcombank, delivered the opening speech at the workshop. He remarked on two strategic milestones for Vietcombank in 2025: establishing their Innovation Centre and partnering with Strategyzer as their strategic innovation consulting partner. “Against this backdrop,” he said, “today’s exchange offers fresh perspectives on implementing innovation in business operations and strategy.”
Dr. Osterwalder’s keynote addressed how modern strategy involves building systems that allow organizations to handle various future scenarios effectively. “Strategy today isn’t about predicting the future,” he noted, “but about building a continuous testing system that equips organisations to handle any future scenario.”
The event gathered Vietcombank’s leadership alongside over 20 strategic business partners. It underscored Vietcombank’s commitment to fostering innovation amid challenges like digital transformation and global competition. The bank aims to help Vietnamese enterprises adopt world-class strategic thinking for a dynamic and sustainable local business community.
The workshop concluded with a unified message from Vietcombank and its partners on their commitment to innovation and sustainable development for Vietnam’s business ecosystem.
